Distribution
What is Distribution ? = Distribution is about releasing and sustaining films in the market place. It is one of the most important aspects of film making. If a film is distributed well through marketing and advertising then people will want to go and watch the film.
What part of the supply chain is distribution? = The third part of the supply chain is an invisible art of distribution.
What is distribution often referred as? = Known as the invisible art and one of the most important parts of the film.
What does 'vertical integration' mean when discussing distribution? = This is when the three stages of distribution are seen as part of the same larger process under the control of one company.
Why isn't 'vertical integration' so common in the independent sector? = This is because they don't have connections with large exhibitors.
What three stages are involved in the independent sector? = The three stages are licensing, marketing and logistics.
Licensing
What is licensing? = Licensing is the process by which a distributor purchases the legal right to exploit a film.
What are the two levels of licensing? = The two levels of licensing are international and national.
What is the advantage of being a major US studio? = They have their own distribution offices in all major territories.
What three different types of rights can you acquire on local level? = The three rights are theatrical rights, video rights and TV right.
What are royalties? = Royalties have to pay to the producer which are taken from the profits the film generates.
What is the most effective way to increase interest in a film? = The most effective way to increase interest is by opening the film theatrically in cinemas.
How long does it take for a film to reach 'free to air' TV? = It takes two years after opening in cinemas for a film to come on television.
Marketing
What are the two key questions surrounding the marketing of a film? = The two key questions are When? and How?
What day are films typically released on? = Films are usually released on Fridays.
What will a distributor look at before releasing a film on a Friday? = They will look for a schedule where only a few films are scheduled for release.
What is a 'light' week in terms of distribution? = A light week will ensure that there will be both screen space and adequate review column inches in the press to allocated to any potential release.
What does it mean to 'position' a film a film distinctively? = When a film is positioned distinctively, it means it avoids a release date occupied with other films with similar traits.
Why has this become increasingly difficult in the UK? = It has become difficult because the release schedule has regularly featured over 10 releases in a week.
What are P&A? = This describes the costs of theatrical distribution met by local distributors (prints and advertising).
How much can P&A cost? = It can range from costing less than £1000 up to over £1 million.
Marketing- Prints and adverts
Typically how many prints will a specialised film have? = It will have fewer than 10 prints.
How many will mainstream films have? = These films will have over 200 prints.
What is a key factor in developing the profile of a film? = A key factor in developing the profile of a film is a favourable press response.
How else can awareness of a film be raised? = It can be raised by advertising in magazines and local or national newspapers.
Why is distribution in the UK seen as risky? = it is because of the cost of print advertising is comparably high.
Why are companies looking towards viral marketing? = Companies are looking towards this to extend the reach of advertising and develop more effective communication with audiences at lower costs.
What are the benefits of a 'talent visit'? = This is to create word of mouth and advance buzz around a film.
Logistics
In the pre digital film age what was distributor responsible for? = In the pre digital film age, a distributor was responsible for screening the film on certain ' play dates' and to arrange the transportation of a film to the cinema.
How much does 35mm of print typically cost?= Typically, a 35mm print will cost £1000.
How many reals is a typical feature print? = A typical feature print has 5 or 6 reals.
Why do 35mm prints get damaged? = They get damaged because they weigh a lot, around 20-25kg.
Where are prints stored? = Prints are stored in a single hard case.
How long did a theatrical release used to last? = They used to last around 6 months.
Digital Distribution
When did digital distribution begin in the UK?= Digital distribution started towards the end of 2005.
Name two advantages of digital distribution: Digital distribution is more cost effective. It is also less stressful to send films as a computer files to cinemas across the UK.
Which countries adopted digital distribution early and why? China and brazil were the first countries to adopt digital distribution.
How many screens were digital in 2005 and how many are now? = 2005 the UK Film Council Digital Screen network launched in the UK by Arts Alliance Media creating chain of 250 2K digital cinema systems.
Why has digital distribution radically altered the operating model of distributors? = The comparatively low cost of film copies and additional logistical effectiveness of digital distribution provide the distributor with greater flexibility.
What has happened to the typical release period for a film? = Films are now available to pre order while the film is still in cinemas.
What is a loss leader (Google it) and why are companies using cinema as a potential loss leader? = A loss leader is a strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services.
Friday, 11 December 2015
Wednesday, 9 December 2015
Sunday, 6 December 2015
June 2010 exam question
What significance does the continuing development of digital media technology have for media institutions and audiences?
Topic = Film Industry- the big six
Aspect = Digital Media - computers - editing - Mad max - tech - CGI - Ex Machina , Distribution - Netflix- Sky movies - Download - Illegal - DVD - Blu-Ray- free download- cheaper- consumer provides, Marketing- YouTube - Social Media - Viral Marketing.
Viewpoint = Developing - Improving
Instruction = Significance
Production
Post production
Distribution
Marketing
What significance does the continuing development of digital media technology have for media institutions and audiences?
Topic = Film Industry- the big six
Aspect = Digital Media - computers - editing - Mad max - tech - CGI - Ex Machina , Distribution - Netflix- Sky movies - Download - Illegal - DVD - Blu-Ray- free download- cheaper- consumer provides, Marketing- YouTube - Social Media - Viral Marketing.
Viewpoint = Developing - Improving
Instruction = Significance
Production
Post production
Distribution
Marketing
Saturday, 5 December 2015
What significance does the continuing development of digital media technology have for media institutions and audiences?
The significance is that sci-fi action films are becoming more popular, this could mean that certain audiences will feel alienated as they may not want to watch these types of films. Digital media can be beneficial to a film as it can develop a film and make it more successful because film producers can include special visual effects, CGI characters and CGI sets. Institutions like Warner Brother's and Universal Studios will also become more successful as they will be making good films that will make large amounts of money.
Mad Max uses all of these aspects to create effects. In the car chasing scenes, an edge arm was used to film a sequence that they wouldn't have been able to film without it. The edge arm could shoot 5 shots in a sequence scene from a close up of Max, a medium shot of nux, to a medium long shot of nux and the war boy, then the camera pulled out to a long shot of the men in nux's car, and finishing the shot the camera pulls out to a wide shot of 180 cars and the war ring all in one sequence shot. This could not have been doable with a traditional camera. Mad max also used real stunts in their film, 80% of effects were real. To film the war boys jumping from car to car, pole cats were used from the circus, the cameras were then used at different angles to film them jumping. When editing the film, they had to cut out the wires that were attached to the men to make it look real. Ex Machina used CGI, when Ava was pulling the skin off of her robotic body. In a the scene where Ava goes into the wardrobe, she puts on clothes, this was done so it would be less money for the producers as they didn't have to CGI. In editing rotoscoping was used to film Ava doing an action more than once and edit parts of her body out to make her look more robotic. This was done to make the audience view her as a future robot.
The development of digital media technology has been influenced on how films are being distributed and shown. Both Mad max fury road and Ex Machina were films that were successful at the box office. Mad max was shown on 16,700 screens in 68 countries, it was distributed on a lot of screens because cinemas knew that the film would be popular to audiences as it is a sequel. It also was popular like most blockbuster films as it has a lot of action and explosions in, which is what the audience who watched It would expect to see. Ex Machina had a different approach to releasing their film. Ex Machina had a smaller target audience than Mad Max. To start off distribution of the film, they had to target film buffs as these kind of people were into sci-fi films, as The Avengers was released at the same time, so a majority of people went to see that film. So, Ex Machina was released on only 15 screens in US, but after waiting for The Avengers to have been seen by people, it was put on over 2000 screens. This meant that more audiences saw it as film buffs had reviewed it.
Since being screened on cinemas, both films have now developed onto more digital media technology like Netflix. Netflix is a website that requires people to sign up to a monthly membership to pay to watch films online for a small cost. Ex Machina is being shown on a site similar to Netflix, this means not only are more people able to view films for cheap, but it is still taking in money from having to pay a membership. Without the development of using digital media technology, illegal downloading could have had a negative impacts on cinemas as they wouldn't make as much money. Sky movies is also very popular to watch film on rom your TV, which also has a box office option to watch the latest films without having to go to the cinema and pay double. DVD's and Blu-Ray are still being used by people who don't have access to the other types of digital media, however this is a smaller percentage of people, and DVD's and Blu-ray are slowly becoming less popular. Overall, digital media technology has developed for media institution by making them more money and helping to provide a wider variety of audiences.
The development of digital media technology has made a big significance of how films are being marketed. Ex Machina was very clever with the way they marketed their film, they used social media. By using social media, it is a good way of advertising as lots of people use it and have access to it. Ex Machina used sites like Instagram and Tinder which are popular with young people, this can help to bring a wider audience to look at the film. As Ex Machina only had a small budget for their film, they needed to keeps costs low, and by using social media to market their film, it was free so they could spend money on other areas of the film. Mad Max had a different approach to marketing their film, as they had a larger budget, they could afford to spend money on advertisement to larger audiences. They used television adverts and YouTube adverts by showing the trailer of the best and most exciting parts of the film. People who will see the trailer will have an insight of the film and be drawn to see it as they know to expect large explosions and lots of action. Trailers are a development of digital media technology as producers can now show the film in different ways with the help of technology.
Overall, the significance of continuing development of digital media is shown in both Mad Max Fury Road and Ex Machina as they are both successful box office films which made money and the Institutions have also made a lot of money from making these films. The audiences of these films may have expanded and more people are seeing sci-fi films, so they are becoming more popular from the way they have been marketed like Ex Machina which has had the help from digital media technology becoming more advanced.
Mad Max uses all of these aspects to create effects. In the car chasing scenes, an edge arm was used to film a sequence that they wouldn't have been able to film without it. The edge arm could shoot 5 shots in a sequence scene from a close up of Max, a medium shot of nux, to a medium long shot of nux and the war boy, then the camera pulled out to a long shot of the men in nux's car, and finishing the shot the camera pulls out to a wide shot of 180 cars and the war ring all in one sequence shot. This could not have been doable with a traditional camera. Mad max also used real stunts in their film, 80% of effects were real. To film the war boys jumping from car to car, pole cats were used from the circus, the cameras were then used at different angles to film them jumping. When editing the film, they had to cut out the wires that were attached to the men to make it look real. Ex Machina used CGI, when Ava was pulling the skin off of her robotic body. In a the scene where Ava goes into the wardrobe, she puts on clothes, this was done so it would be less money for the producers as they didn't have to CGI. In editing rotoscoping was used to film Ava doing an action more than once and edit parts of her body out to make her look more robotic. This was done to make the audience view her as a future robot.
The development of digital media technology has been influenced on how films are being distributed and shown. Both Mad max fury road and Ex Machina were films that were successful at the box office. Mad max was shown on 16,700 screens in 68 countries, it was distributed on a lot of screens because cinemas knew that the film would be popular to audiences as it is a sequel. It also was popular like most blockbuster films as it has a lot of action and explosions in, which is what the audience who watched It would expect to see. Ex Machina had a different approach to releasing their film. Ex Machina had a smaller target audience than Mad Max. To start off distribution of the film, they had to target film buffs as these kind of people were into sci-fi films, as The Avengers was released at the same time, so a majority of people went to see that film. So, Ex Machina was released on only 15 screens in US, but after waiting for The Avengers to have been seen by people, it was put on over 2000 screens. This meant that more audiences saw it as film buffs had reviewed it.
Since being screened on cinemas, both films have now developed onto more digital media technology like Netflix. Netflix is a website that requires people to sign up to a monthly membership to pay to watch films online for a small cost. Ex Machina is being shown on a site similar to Netflix, this means not only are more people able to view films for cheap, but it is still taking in money from having to pay a membership. Without the development of using digital media technology, illegal downloading could have had a negative impacts on cinemas as they wouldn't make as much money. Sky movies is also very popular to watch film on rom your TV, which also has a box office option to watch the latest films without having to go to the cinema and pay double. DVD's and Blu-Ray are still being used by people who don't have access to the other types of digital media, however this is a smaller percentage of people, and DVD's and Blu-ray are slowly becoming less popular. Overall, digital media technology has developed for media institution by making them more money and helping to provide a wider variety of audiences.
The development of digital media technology has made a big significance of how films are being marketed. Ex Machina was very clever with the way they marketed their film, they used social media. By using social media, it is a good way of advertising as lots of people use it and have access to it. Ex Machina used sites like Instagram and Tinder which are popular with young people, this can help to bring a wider audience to look at the film. As Ex Machina only had a small budget for their film, they needed to keeps costs low, and by using social media to market their film, it was free so they could spend money on other areas of the film. Mad Max had a different approach to marketing their film, as they had a larger budget, they could afford to spend money on advertisement to larger audiences. They used television adverts and YouTube adverts by showing the trailer of the best and most exciting parts of the film. People who will see the trailer will have an insight of the film and be drawn to see it as they know to expect large explosions and lots of action. Trailers are a development of digital media technology as producers can now show the film in different ways with the help of technology.
Overall, the significance of continuing development of digital media is shown in both Mad Max Fury Road and Ex Machina as they are both successful box office films which made money and the Institutions have also made a lot of money from making these films. The audiences of these films may have expanded and more people are seeing sci-fi films, so they are becoming more popular from the way they have been marketed like Ex Machina which has had the help from digital media technology becoming more advanced.
Wednesday, 2 December 2015
Friday, 27 November 2015
Essay rewrite
I believe a successful media product is to achieved b distributing a film at a good time of the year, usually the best time to release a film is around the summer or Christmas because people are usually off work and have time to go to the cinema, for example Star Wars is coming out this Christmas of 2015. Also having the correct equipment to make a film, advertising the film well and using well known stars to promote the film in a good way. If a film does these elements well, and has the budget to do them, it can be successful. Mad Max Fury Road and Ex Machina are both successful films in different ways. Mad Max is seen to be more successful at it was made by the American film industry and films made by them seem to do better, the American Film Industry makes $88.3 billion a year.
The production of Mad Max took a total of 15 years to film (green lighted) whereas Ex Machina only took 6 years to make, it is seen to be better and more well thought out as it had more time to plan a successful film. However, some people would disagree because the studio was worried that the film would not be made in time, and that George Miller was breaking the rules of production. Ex Machina only took 6 weeks as it didn't have a lot of action in like most blockbuster films do. Ex Machina had a smaller budget ($15 million) than Mad Max ($150 million). This was because Ex Machina was made by the British Film Industry and in Britain we don't the studio system to make bigger budget films.
However, Ex Machina was successful for the budget it had. It made $37 million at the box office. This is an achievement seeing ass it was distributed at the same time as The Avengers film was released on the 21st January 2015. This meant Ex Machina had competition from a sequel action film. Mad Max was released in May the 7th 2015 in the summer. Films released around this time seem to be more successful as people are on holiday and off work. So people have more time to visit cinema.
Mad Max is a film with a lot of action in it. There are many scenes which have explosions in, one of the biggest scenes took 138 days to film. Mad Max also had big stars in it such as Tom Hardy, Charlize Thereon and Nicholas Hoult. These stars are well known and quite famous so this would make a film more successful having big named actors in it, because people like to see there idols and well known block buster actors. Whereas, Ex Machina didn't have a large cast of actors, the two main actors were Domhnall Gleeson and Alicia Vikander. They aren't well known but since the film, the stars are set to be characters in the new Star Wars film.
Another way films can be successful like Mad Max and Ex Machina is from the script, sets, costume and camera's used. Mad Max was written and directed by George Miller who has made successful films in the past. Ex Machina was written and directed by Alex Garland who didn't have the right foundations to make a film as good as Mad Max. Special effects can make a film look realistic. Mad Max's special effects were 80% real, this means they were done in camera. The last scene had 3000 frames per second to have the effect of the war rig crashing into the rocks. In another scene, a special piece of equipment called an edge arm was used to film big scenes like the car chase's. ad Max also used equipment like the Pole Cats, these were borrowed from the circus so they could film people jumping to and from different cars. Ex Machina also used special effects when the character Ava pulled the skin off the arm. Also, Ex Machina didn't have enough funds to have similar special effects to Mad Max, in one scene, Ava had to put clothes on as this would bring the costs down instead of spending them on special effects. There were also more boring scenes when characters were sat down and talking, this is seen as it having little action. In Ex Machina there is also a scene when Ava stabs Nathan and there is blood and violence. This meant that the film would now have a smaller market because they couldn't rate it as a PG anymore.
Marketing and distribution is key to making a good film and to make money at the box office. Mad Max made $374.7 million and Ex Machina made $37 million at the box office. It is clear that Mad Max was more successful as it made more money. Mad Max was well advertised, it was advertised in cinemas, TV adverts, YouTube, Posters and Magazines. Overall, Mad Max spent $43 million on marketing, $7 million of this was spent on TV advertising. Ex Machina didn't have enough money to do advertisement as well as Mad Max. Ex Machina advertised using an Instagram and Tinder account, which allowed people to speak to Ava online and interact with her, they did this at the XXSW film festival. This is recognised as good because a lot of people use social media. Ex Machina was put on 15 screens only in the US as the Avengers dominated most cinema, but after the Avengers had been seen by the public, they put the film on more screens 2000 this is called piggy backing.
Mad Max was put on 16,700 screens in 68 countries. This is more successful because the more screens it was shown on, meant more money was made. Films are only successful if the right target audience is met. Ex Machina targeted film buffs and geeks because the film is a sci-fi film. It was distributed by universal studios and Mad Max distributed by Warner Bros. Universal is seen as more successful company but with Ex Machina, it was released at the same time as the Avengers so it would be hard to compete with them. Mad Max's target audience was mainly men as it was an action film. It also would have been advertised at cinemas in action film, where men will mostly likely see it.
Overall, I would agree that successful media product do depend on marketing and distribution to a specific audience as they do upon good production practices. This is clearly shown that Mad Max is a lot more successful than Ex Machina because the production process was a lot more well thought out. Mad Max also promoted the film with better advertisement. However, Ex Machina did use good advertising techniques like through the power of social media. Mad Max is also a sequel so more people would want to see the upcoming film. I think from what we have learnt, in the next 5 years, the cinemas will be dominated with sci-fi action films. There is set to be 3 new Star Wars films and up to 50 new Marvel films. I think this isn't good as people will start to get bored of watching the same genre of film. Marketing of media products will become more advanced in the next 5 years through social media like YouTube. I think media products won't depend as much on Television and cinema adverts as technology will be more widely used. Overall, to make a film a success, the key is to try and make as much profit as it can.
I believe a successful media product is to achieved b distributing a film at a good time of the year, usually the best time to release a film is around the summer or Christmas because people are usually off work and have time to go to the cinema, for example Star Wars is coming out this Christmas of 2015. Also having the correct equipment to make a film, advertising the film well and using well known stars to promote the film in a good way. If a film does these elements well, and has the budget to do them, it can be successful. Mad Max Fury Road and Ex Machina are both successful films in different ways. Mad Max is seen to be more successful at it was made by the American film industry and films made by them seem to do better, the American Film Industry makes $88.3 billion a year.
The production of Mad Max took a total of 15 years to film (green lighted) whereas Ex Machina only took 6 years to make, it is seen to be better and more well thought out as it had more time to plan a successful film. However, some people would disagree because the studio was worried that the film would not be made in time, and that George Miller was breaking the rules of production. Ex Machina only took 6 weeks as it didn't have a lot of action in like most blockbuster films do. Ex Machina had a smaller budget ($15 million) than Mad Max ($150 million). This was because Ex Machina was made by the British Film Industry and in Britain we don't the studio system to make bigger budget films.
However, Ex Machina was successful for the budget it had. It made $37 million at the box office. This is an achievement seeing ass it was distributed at the same time as The Avengers film was released on the 21st January 2015. This meant Ex Machina had competition from a sequel action film. Mad Max was released in May the 7th 2015 in the summer. Films released around this time seem to be more successful as people are on holiday and off work. So people have more time to visit cinema.
Mad Max is a film with a lot of action in it. There are many scenes which have explosions in, one of the biggest scenes took 138 days to film. Mad Max also had big stars in it such as Tom Hardy, Charlize Thereon and Nicholas Hoult. These stars are well known and quite famous so this would make a film more successful having big named actors in it, because people like to see there idols and well known block buster actors. Whereas, Ex Machina didn't have a large cast of actors, the two main actors were Domhnall Gleeson and Alicia Vikander. They aren't well known but since the film, the stars are set to be characters in the new Star Wars film.
Another way films can be successful like Mad Max and Ex Machina is from the script, sets, costume and camera's used. Mad Max was written and directed by George Miller who has made successful films in the past. Ex Machina was written and directed by Alex Garland who didn't have the right foundations to make a film as good as Mad Max. Special effects can make a film look realistic. Mad Max's special effects were 80% real, this means they were done in camera. The last scene had 3000 frames per second to have the effect of the war rig crashing into the rocks. In another scene, a special piece of equipment called an edge arm was used to film big scenes like the car chase's. ad Max also used equipment like the Pole Cats, these were borrowed from the circus so they could film people jumping to and from different cars. Ex Machina also used special effects when the character Ava pulled the skin off the arm. Also, Ex Machina didn't have enough funds to have similar special effects to Mad Max, in one scene, Ava had to put clothes on as this would bring the costs down instead of spending them on special effects. There were also more boring scenes when characters were sat down and talking, this is seen as it having little action. In Ex Machina there is also a scene when Ava stabs Nathan and there is blood and violence. This meant that the film would now have a smaller market because they couldn't rate it as a PG anymore.
Marketing and distribution is key to making a good film and to make money at the box office. Mad Max made $374.7 million and Ex Machina made $37 million at the box office. It is clear that Mad Max was more successful as it made more money. Mad Max was well advertised, it was advertised in cinemas, TV adverts, YouTube, Posters and Magazines. Overall, Mad Max spent $43 million on marketing, $7 million of this was spent on TV advertising. Ex Machina didn't have enough money to do advertisement as well as Mad Max. Ex Machina advertised using an Instagram and Tinder account, which allowed people to speak to Ava online and interact with her, they did this at the XXSW film festival. This is recognised as good because a lot of people use social media. Ex Machina was put on 15 screens only in the US as the Avengers dominated most cinema, but after the Avengers had been seen by the public, they put the film on more screens 2000 this is called piggy backing.
Mad Max was put on 16,700 screens in 68 countries. This is more successful because the more screens it was shown on, meant more money was made. Films are only successful if the right target audience is met. Ex Machina targeted film buffs and geeks because the film is a sci-fi film. It was distributed by universal studios and Mad Max distributed by Warner Bros. Universal is seen as more successful company but with Ex Machina, it was released at the same time as the Avengers so it would be hard to compete with them. Mad Max's target audience was mainly men as it was an action film. It also would have been advertised at cinemas in action film, where men will mostly likely see it.
Overall, I would agree that successful media product do depend on marketing and distribution to a specific audience as they do upon good production practices. This is clearly shown that Mad Max is a lot more successful than Ex Machina because the production process was a lot more well thought out. Mad Max also promoted the film with better advertisement. However, Ex Machina did use good advertising techniques like through the power of social media. Mad Max is also a sequel so more people would want to see the upcoming film. I think from what we have learnt, in the next 5 years, the cinemas will be dominated with sci-fi action films. There is set to be 3 new Star Wars films and up to 50 new Marvel films. I think this isn't good as people will start to get bored of watching the same genre of film. Marketing of media products will become more advanced in the next 5 years through social media like YouTube. I think media products won't depend as much on Television and cinema adverts as technology will be more widely used. Overall, to make a film a success, the key is to try and make as much profit as it can.
Representation of Ethnicity
Black people
Clip from British drama Top Boy
The drama is about black gangs in London. They are represented as drug dealers and people who steal. A lot of people have this representation of black people as they live in ruff estates and are seen as scary to other people as their lives are very different. In this clip, DuShane is having a conversation about drug dealing and look like gangsters as they have a big pimped out black car. The teenagers are seen to be trouble makers and this clip shows them stealing and the boy gets arrested.
Clip from British drama Skins.
In this clip, the black character Thomas who is from Africa is a migrant. He is stereotyped by the type of music he listens to and for being an immigrant to the UK.
Clip from British drama Misfits.
https://www.youtube.com/watch?v=JUltPHWUnO4
The character Curtis is an athlete and a lot of black people are stereotyped to be fast runners. He is also stereotyped as he is doing community service for drug dealing which is what people stereotype black people to be doing.
Asian People
Clip from British drama Skins
In this clip, Anwar who is an Asian Muslim is stopped at the airport for the colour of his skin. A lot of people have the representation of Muslims to be terrorists and that they bring in bombs through airport security. This clip highlights this stereotype as Anwar is stopped by the Russian police and taken to be searched. People have this representation of Muslims because of past incidents like 9/11.
Clip from American drama Pretty Little Liars
In this clip, Emily is an Asian character. She is a hardworking girl who comes from a typical Asian family who obey rules and do well at school. However, Emily is a countertype of this because she is gay, many Asian families would frown upon this as it is seen wrong in the Asian community.
Clip from American drama Glee.
In this clip, Mike is an Asian character from Japan. He is a dancer in Glee and is very good. Him and his parents follow the Christian faith which countertypes the stereotypical faith other Asians follow, e.g. Hindu, Muslim, Buddhists.
Clip from American drama Heroes
In this clip, Masi Oka who is a Chinese character in Heroes, he can time travel, that is his power in the drama. The Chinese are stereotyped to be clever and hard working.
Clip from British drama Skins
In this clip, Abigail who is girl from a private school is at a choir concert. She is stereotyped to be posh and a snob. A lot of people from private school are seen to be rich and well off as they can afford private education. Abigail is seen as being quite rude to Michelle and a lot of posh people are seen to be rude.
Black people
Clip from British drama Top Boy
The drama is about black gangs in London. They are represented as drug dealers and people who steal. A lot of people have this representation of black people as they live in ruff estates and are seen as scary to other people as their lives are very different. In this clip, DuShane is having a conversation about drug dealing and look like gangsters as they have a big pimped out black car. The teenagers are seen to be trouble makers and this clip shows them stealing and the boy gets arrested.
Clip from British drama Skins.
In this clip, the black character Thomas who is from Africa is a migrant. He is stereotyped by the type of music he listens to and for being an immigrant to the UK.
Clip from British drama Misfits.
https://www.youtube.com/watch?v=JUltPHWUnO4
The character Curtis is an athlete and a lot of black people are stereotyped to be fast runners. He is also stereotyped as he is doing community service for drug dealing which is what people stereotype black people to be doing.
Asian People
Clip from British drama Skins
In this clip, Anwar who is an Asian Muslim is stopped at the airport for the colour of his skin. A lot of people have the representation of Muslims to be terrorists and that they bring in bombs through airport security. This clip highlights this stereotype as Anwar is stopped by the Russian police and taken to be searched. People have this representation of Muslims because of past incidents like 9/11.
Clip from American drama Pretty Little Liars
In this clip, Emily is an Asian character. She is a hardworking girl who comes from a typical Asian family who obey rules and do well at school. However, Emily is a countertype of this because she is gay, many Asian families would frown upon this as it is seen wrong in the Asian community.
Clip from American drama Glee.
In this clip, Mike is an Asian character from Japan. He is a dancer in Glee and is very good. Him and his parents follow the Christian faith which countertypes the stereotypical faith other Asians follow, e.g. Hindu, Muslim, Buddhists.
Clip from American drama Heroes
In this clip, Masi Oka who is a Chinese character in Heroes, he can time travel, that is his power in the drama. The Chinese are stereotyped to be clever and hard working.
Clip from British drama Skins
In this clip, Abigail who is girl from a private school is at a choir concert. She is stereotyped to be posh and a snob. A lot of people from private school are seen to be rich and well off as they can afford private education. Abigail is seen as being quite rude to Michelle and a lot of posh people are seen to be rude.
Subscribe to:
Posts (Atom)